Strategic/Turnaround Planning –
Restructured operations of under-performing broadcast stations in major markets increasing audience size to drive higher advertising rates.
Budgeting & Expense Control –
Planned and administered up to $1.5M annual budgets for media outlet programming, marketing, and research departments. Saved thousands annually through department consolidations and move to in-house research.
Contract Negotiation –
Employment agreements with major on-air talent; vendor contracts with service and merchandise suppliers.
Management, Motivation & Coaching –
Numerous personal development success stories; former employees refer to me as their “best boss ever,” and still call for career advice.
Presentation Skills –
Excellent written and verbal: comfortable at the keyboard or in front of an audience of any size.
Marketing Concepts & Production –
Radio, TV, Outdoor, Print, Direct, and Web campaigns.
Sacramento Ad Club and North Carolina Broadcasters Assn award-winning creative copy. Also clear, concise instructional & documentary.
Project development & analysis: focus groups, perceptual, product testing, quantitative.
Computer Hardware/Software –
Technically inclined and proficient in Microsoft general business applications and media industry-specific programs.
Created and supervised web/interactive department, delivering 2,000,000+ page views monthly; exponentially increased online streaming stats.
Customer Service –
Seized opportunities to turn concerned customers into company fans, and did it!
• Bachelor of Arts, Speech/Communications, Lewis University, Lockport IL
• Clifton StrengthsFinder Discovery & Development
(top 5 signature themes: Ideation, Maximizer, Responsibility, Strategic, Achiever)
• Westinghouse Corporate: Managing A Diverse Workforce
• Wilson Learning: Social Styles
• Bovo-Tighe For Business: Accelerating Personal Accountability