Strategic/Turnaround Planning –
Restructured operations of under-performing broadcast stations in major markets increasing audience size to drive higher advertising rates.

Budgeting & Expense Control –
Planned and administered up to $1.5M annual budgets for media outlet programming, marketing, and research departments. Saved thousands annually through department consolidations and move to in-house research.

Contract Negotiation –
Employment agreements with major on-air talent; vendor contracts with service and merchandise suppliers.

Management, Motivation & Coaching –
Numerous personal development success stories; former employees refer to me as their “best boss ever,” and still call for career advice. 

Presentation Skills –
Excellent written and verbal: comfortable at the keyboard or in front of an audience of any size.

Marketing Concepts & Production –
Radio, TV, Outdoor, Print, Direct, and Web campaigns.

Writing –
Sacramento Ad Club and North Carolina Broadcasters Assn award-winning creative copy. Also clear, concise instructional & documentary.

Research –
Project development & analysis: focus groups, perceptual, product testing, quantitative.

Computer Hardware/Software –
Technically inclined and proficient in Microsoft general business applications and media industry-specific programs.

Online/Website/Streaming –
Created and supervised web/interactive department, delivering 2,000,000+ page views monthly; exponentially increased online streaming stats.

Customer Service –
Seized opportunities to turn concerned customers into company fans, and did it!

Training/Education –
• Bachelor of Arts, Speech/Communications, Lewis University, Lockport IL
• Clifton StrengthsFinder Discovery & Development     
      (top 5 signature themes: Ideation, Maximizer, Responsibility, Strategic, Achiever) 
• Westinghouse Corporate: Managing A Diverse Workforce
• Wilson Learning: Social Styles
• Bovo-Tighe For Business: Accelerating Personal Accountability