Documented Success in Adult Contemporary Broadcast / Online Programming and Operations Management

Rough ideas and polished productions.
Custom creations.  One size fits one.
Let’s take your measurements and craft creative that works.
For example . . .

Target Mom

Your child has a fever, and YOU have to go to work.  Now what?!!  Now you call 442-6633 because now there’s Kids On The Mend, the Sacramento area’s only day care facility for mildly ill children.  Kids On The Mend provides you with a sensible, affordable alternative to missing work when your children get sick and they can’t attend their regular school or day care center.  Kids On The Mend is a place for children to feel safe, comfortable, and loved, as well as a place to get better.  Kids On The Mend is easy to get to, at 33 and “J,” and easy to use:  Just call 442-6633 and talk to one of the nurses…



Your dad bought his first car right here.  As did his dad…and his dad!  Throughout the years, as automobiles grew into the high tech machines they are today, we’ve been here.  Throughout the generations…we’ve been your life-long transportation company.  We’re Hallowell Chevrolet, and we’re celebrating 75 years of service from our family to yours.  Hallowell Chevrolet.  Now, we’re here for you.  On Shaw, just east of Fresno State.

A Dirty Commercial

And now, a commercial for dirt.  You know, dirt.  Great stuff.  Comes in several fashionable earth-tone colors…never gets dirty…and works better than anything else to plant stuff in.  Maybe that’s why more people use dirt as the basic ingredient in both their front and back yard landscaping!  If you’ve just moved into a brand new home, and your yards look like the moon, get some dirt.  Get best quality topsoil from the garden department at Lowe’s.  Seven locations around Sacramento.  We invite you to come on by, talk to our friendly Lowe’s dirtmasters, and have us send a load your way…

        A Cool Headline:                                           


 A big bag of money sits precariously perched on the diving board.  At any minute it could just up and cannonball into the pool!  Creating what experts refer to as a giant “Summertime Splash of Cash!”  Whenever you witness this phenomenon (weekday afternoons on Lite102.9), be caller 25 at 1-866-525-WINS and scoop up five thousand dollars in cool, soggy, wet cash.  Ahh…refreshing, yes?

Big Bob

 This is Bob.  He’s a “small” businessman.  Actually, Bob is 6-6 and 275, but, you know what we’re talkin’ about.  When it comes to buying the things his business needs, Bob gets his paper by the ream (not the case), his coffee by the cup, and, of course, gas by the half gallon.  When it comes to marketing his small business, Bob is careful and smart there too.  For logos, ads, brochures and advice, he goes to a place called the PRstore.  Even without the big business budget, Bob gets big-business-quality on his marketing from the PRstore.  If you’re in small business, market like the big guys.  After all, you are competing for the same customers!  Visit p-r-store dot com for details and the PRstore location near you.

Must-See TV

Ladies, a reminder to listen to Lite102.9 while you work.
Want to see that again so you don’t forget?
Now every time you think of this, you’ll want to do this
The at-work station…Lite

 You've gotta see here to view the spot! 

Online K-9 Landing Page Copy 

Dog Of A Different Color?

The Canine Color Palace!


Specializing in non-toxic fur dyeing with your custom-mixed shade.
Also grooming and full spa services including manicures, massages and luxurious hydrotherapy baths for the pampered pooch.

Why us?

Your dog will tell you she loves the TLC at The Canine Color Palace.

And we’re close by at 360 Foxkirk Circle in Cornelius.

Over 105 dog-years of experience!

By appointment only.  Click here to make yours.
Or call 704-555-3486.

All major credit cards accepted.

     Simple is Good:                                                

Let’s Eat!

Hi, it’s Mike Berlak with the word on how you can experience the difference over at Bonefish Grill.  Yeah, that’s the place with the Bang Bang Shrimp everyone likes…it’s right at the top of the menu so you can’t miss it.  But there are so many reasons to visit any day of the week.  Some of them come right off the wood-burning grill: Lilly’s Chicken, the Fontina Pork Chop, a great filet mignon. Of course, there’s salmon, seabass, grouper, trout, tilapia, lobster, and their Imperial Longfin.  All the fish is fresh and hand-cut daily at Bonefish Grill.  In fact, everything in the place is made fresh every day.  That’s a great reason to drop in right there.  Here’s a couple more.  Martinis, cocktails, and your favorite wines.  And afterwards, if you’ve saved a little room, there’s Key Lime Pie, Crème Brule, or a Macadamia Nut Brownie lookin’ for you.  Bonefish Grill…you might think they’re on Tunnel Road, and you'd be close!  Get on South Tunnel, go past the mall, past Swannanoa River Road, and there they are.
  You don’t have to wait for a special occasion either.  It’s a five-star experience at a great value.  So, stop in for dinner tonight.  Experience the difference at Bonefish Grill.

 Click HERE to HEAR!

Talking Dog

Hi, it’s Mr. Unbelievable.  Yes, the DOG.  You’ve seen me on TV, at Toyota of Lake Norman, with the two humans who walk thru the giant inventory of new cars, trucks, and SUVs, carrying that wacky sign.  The one that says “toyota of lake norman dot com.” You probably think I just sit there on the hood all day.  Hah!  I’m actually the finance manager.  Unbelievable!  And so are the prices at Toyota of Lake Norman.

C’mon, It’s Not 1975

“Your total is $328.99.  Sorry, no debit or credit cards.  Cash or check only.”
Is the customer still there?  Or has she already left the building in search of a competitor who makes it easy to spend her money?  Don’t lose valuable sales with roadblocks at the cash register.  Heartland Payment Systems makes it easy and profitable for you to offer state-of-the-art credit and debit card transaction processing.  And that means your customers spend more time selecting what to buy and less time worrying about how to buy it.  Call us to set up a friendly, no-pressure consultation.  888-963-3600.  Or, visit us online at heartland payment systems dot com.

You’re Kidding, Right?

We’re sorry.  We ordered too much money, and now we’ve got to get it out of here before new money arrives!  Want some?  Just watch for us to flash your name on the screen tonight during Fox News Edge on Fox Charlotte.  Everything must go!  We’re unloading this stuff a thousand dollars at a time!  Register for your free cash right now at

Gold Medal Deals

Every four years, people from the farthest reaches of the globe gather in a spirit of human cooperation, friendly competition, and good sportsmanship.  (Uh, yeah, that’s nice.)  Every day of every year, we’re competing to bring you the lowest price on a new Beemer at BMW of Elk Grove.  Our gold-medal deals include 1.9 percent financing on approved credit, and maintenance included for the first four years.  And wait till you see the stunning pageantry of the opening ceremonies daily in our service department…

 Click HERE to HEAR! 

I created, wrote and directed the production of this rather off-the-wall broadcast station branding and image campaign!

Makes Cents

Introducing a store where you’ll find brand names like Levi, Guess, Liz Claiborne, Esprit, Calvin Klein, and Ralph Lauren.  A store where you’ll find those brands at a fraction of their new cost.  Because, well, the stuff’s not new!  The store is Sac’s Thrift Avenue on Fruitridge, just 3 blocks east of 99.  It’s Sacramento’s most unusual thrift center.  On the outside, it looks like a fine new department store.  On the inside are outstanding bargains everyday on everything from designer jeans to designer jewelry, bats & balls to bicycles, TV sets to toys.  Why spend a fortune on clothes your kids will grow out of in just a year?  Shop for kids clothes the smart way at Sac’s Thrift Avenue.  And stop in often because thousands of new items are brought out daily.  It really is a new store every day…

Puts It In Perspective

The standard one-dollar bill measures 6 and one-eighth inches in length.  A hundred and two THOUSAND one-dollar bills, laid end-to-end, would stretch 9.86 miles…roughly the distance on I-77 from Uptown Charlotte to the South Carolina state line.  If you taped them all together, you’d have a ribbon of cash long enough to stretch from the sidewalk to the top of the Bank of America Tower…fifty nine times!  If you spread ‘em all out, 102,000 dollar bills would cover all the floor space in five-and-a-half 2,000 square foot homes!  It’s a LOT of MONEY!  And one lucky Lite102.9 listener will have 102 seconds to carry away all they can…

Have You Been Flossing?

 Is it time for a visit to the dentist?  Need a new dentist?  That’s my situation right now.  A friend at work recommended Dr Thomas Bowen.  I’m going to give him a try, and I’ll report back to you on how the whole new patient experience goes.  So far the initial contact and appointment-setting process has been, well, painless!  All the people I’ve spoken with including Dr Bowen himself have been very friendly.  I’ll let you know how my first visit goes.  If you want to join me as a new patient, call Dr Bowen’s office at 277-7868.  277-7868.

 Rinse, Spit and Click Here to HEAR.